Source: http://www.kontera.com/
Kontera is a leading provider of In-Text contextual advertising and information services based on patent-pending technology that maximizes relevancy and yield for online advertisers, publishers, and users.
The company’s flagship product, ContentLink®, identifies contextually relevant keywords on a publisher’s webpage in real-time and automatically matches them to relevant ads and information. Kontera's ad network encompasses thousands of publishers using ContentLink ads on websites, forums and blogs, for generating revenues from their content while providing relevant ads and information to their users.
Leading international advertisers in a broad range of product categories benefit from improved ROI on their pay per click advertising campaigns with Kontera's ContentLinks. Kontera ensures optimal relevancy between ads and users' online experience by serving ads and information that suit the user's frame of mind.
Kontera´s online advertising program is based on advanced patent-pending technology which enables real-time analysis of static or dynamic content. The company has developed proprietary semantic, statistical, linguistic, and yield maximization algorithms, which analyze content, select keywords and then match them to the most relevant contextual ads and information. Kontera's competitive edge and ability to best serve its partners stems from its advanced technology, wide range of eminent advertisers, vast network of publishers, and years of experience in the In-Text Advertising market.
Kontera was founded in 2003 by co-founders Yoav Shaham, Assaf Henkin, and Henit Vitos with the vision of providing relevant information to users at the point of context. Kontera is a privately held company backed by Sequoia Capital, Tanaya Capital and Carmel Ventures, with offices in San Francisco, California New York, New York and Herzliya, Israel.
ContentLinks®– The In Text Advertising Solution for Publishers
ContentLink In-Text Ads for Websites
ContentLinks are contextually relevant ads and information units dynamically linked to keywords on a publisher's web page. The keyword is linked to the most relevant and highest paying text ad from among Kontera’s thousands of advertisers.
What ContentLink can do for you?
Kontera’s ContentLink In-Text Website Advertising Solution lets you monetize your content in real-time, enabling an incremental increase in ad revenue by providing a new source of untapped ad inventory. ContentLinks also enhances user experience by serving relevant and informational ads that match the user’s interest and frame of mind.
The ContentLink advantage:
At the core of Kontera’s patent-pending technology are a set of proprietary algorithms that enable publishers to maximize their revenue and earn higher Click- Through Rates. Statistical text analysis and clustering methodologies are used, combined with semantic analysis procedures that utilize a proprietary taxonomy of subjects, keywords, and unique relationships between them. Kontera’s platform, optimized and proven on thousands of web pages over the last seven years, facilitates the analysis of each web page in real-time. Keywords and topics are then extracted and ranked, and then instantly matched to the advertiser’s most relevant text ad. The high relevancy between the content, keyword and text ad made possible by Kontera’s proven technology increase the publisher’s revenue.ContentLink provides:
- Increased Incremental Revenue – ContentLink maximizes your advertising revenue by running In-Text Advertising alongside your existing banner, text, or other ads on your site, thereby providing you with a new revenue stream from your content.
- Untapped Sources of Ad Inventory –Kontera In-Text Advertising creates a new type of advertising real estate from within the content of your own website -- the revenue opportunities are nearly limitless.
- High Click-Through Rates (CTR) – Kontera’s contextual ad technology serves the most relevant In-Text keyword advertising, and therefore generates higher CTR’s than most other contextual advertising vehicles, translating into more revenue for you.
- Positive User Experiences - Not only are ContentLinks superior in their contextual relevancy, they are also interactive ads that require user intervention to be activated. The ad itself will only appear when the user mouses-over the highlighted keyword, and thus the user chooses whether to interact with the ContentLink or to ignore it altogether. Further, ContentLinks offer information which is relevant to the topic the user is engaged with right when they are most interested and receptive for it.
- Editorial Integrity – Since ContentLinks are added dynamically, in real-time, only after the site's content has been loaded, you retain complete control over your site's appearance. Furthermore, ContentLinks will not affect page-load speed. The ultimate integrity of your editorial content and your users’ experience is therefore maintained.
- Content Monetization –Kontera's ContentLink ads can be served on every type of website including news sites, forums, blogs, and social networking sites. Kontera’s dynamic contextual analysis lets you serve ContentLinks as soon as new and relevant content is posted.
- Publisher Control & Customization –With ContentLink ads on your site you control the number of ads appearing in your content, the links' color placement, and overall look and feel, the way the ad unit is launched when a user clicks, as well as competitors' filtering, keyword filtering, etc.
- Online Publisher Center – Kontera’s technology provides publishers with an online interface, turning ContentLink integration and tracking into a rich experience. The Publisher Center includes enhanced reporting capabilities, graphic revenue displays, a KnowledgeBase, and much more.
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